Smirking Announcer

On the channels I watch, they keep running ads for “Human Footpring”.  The ads vary, but have the same format:

What would it look like if you saw all the stuff you will consume in your whole life, laid out in one place?

*You’ll see.*

Is it just me, or does the announcer sound like he’s smirking?  Why would smirking be appropriate here?

Is he just a little gleeful that he will make people feel the guilt he wants to inflict?

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